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    AI Policy Radar

    Denmark deepfake bill

    It is the first serious attempt in Europe to treat a person's likeness as a protected work rather than relying on defamation or data-protection law. If adopted, platforms face a new takedown class with pan-European spillover.

    What it is

    A proposed amendment to Danish copyright law granting individuals rights over realistic digital reproductions of their appearance and voice, allowing takedown demands against deepfakes distributed without consent, with exemptions for parody and satire.

    Who is affected

    It is the first serious attempt in Europe to treat a person's likeness as a protected work rather than relying on defamation or data-protection law. If adopted, platforms face a new takedown class with pan-European spillover.

    Key obligations

    • Consent required for realistic digital reproductions of a person
    • Takedown obligations for platforms distributing non-consensual deepfakes
    • Parody and satire exemptions preserved

    Recent signals

    • 27 June 2025

      Denmark proposes copyright protection for likeness and voice

      The Danish culture ministry announced an amendment giving individuals copyright-style rights over realistic digital reproductions of their appearance and voice, the first proposal of its kind in Europe.